Scale your
category
A stalled category costs you shelf space and credibility. Crossmark Asia plans, designs, manufactures, tests and lands product programs that have already proven they sell through, so your next reset grows the category instead of gambling on it.
Meet our
Bluey gnomes
They caused a frenzy across Australia: the range sold through a major Australian & New Zealand retailer in two days, then turned collectable, reselling for over 4.5 times the original price.
Limited spots open for retail partners
Finding the right product
shouldn't be so hard
Every buyer knows the drill: a category that needs refreshing, a calendar that won't wait, and a supplier pool that's either unproven or overstretched. The risk of getting it wrong lands on you. It doesn't have to work that way.
You can't vet what you can't see
New suppliers arrive with a catalogue and a promise: no sell-through data, no audit trail, no way to check them before your order is on the water. You carry the risk of the unknown.
Compliance risk lands on your desk
Safety testing, certificates and EU responsible-person duties don't disappear because a supplier is cheap. If the paperwork isn't there when you need it, the exposure is yours, not theirs.
Every reset is a bet you can't re-place
Shelf space is finite and reset windows are unforgiving. Long sampling loops and unproven lines turn a category refresh into a gamble on your own credibility.
We've done this before. The numbers show it.
All of it run from a vertically integrated four-country footprint (Hong Kong, China, Australia and Germany), with licensed programs including Bluey, DC Comics, Game of Thrones, Harry Potter and Looney Tunes.
Four steps from
brief to loaded container
A clear path with no surprises. You always know what happens next and where responsibility sits.
Start a discovery callDiscovery call
We scope your category, your customer and what you're looking to add or replace.
Tailored program & samples
A proposal built around your range, backed by real physical samples, not a catalogue dump.
Confirm & produce
Pricing signed off. We run QA, artwork and production across our sourcing footprint.
Loaded and ready to ship
Your order is produced, quality-checked and loaded at the origin port on schedule, documented and handed over cleanly to your import and freight partners.
Three ways into your category
Own-Brand Hardlines
Outdoor recreation, sports, BBQ and toys: brands we build, source and control end to end, led by the flagship Football Fidgets.
Licensed Programs
Seasonal and everyday programs built on recognised IP: Bluey, DC Comics, Game of Thrones, Harry Potter and Looney Tunes.
Sourced Solutions
Have a product designed but not yet made? Our sourcing network and QC discipline take it from engineering samples to a loaded container.
Size us up first
No call required. Take something useful away for free and decide in your own time.
Category insights
A short brief on what's moving in the categories we run, and what that means for your shelf.
See the insightsThe difference a proven partner makes
Without a proven partner
Gambling category space
- Betting shelf and budget on a supplier you can't vet.
- No sell-through evidence to defend the decision internally.
- Missing the kind of licensed program that sells through a retail chain in a matter of days.
With Crossmark Asia
A de-risked category bet
- A partner with quantified, retailer-verified sell-through since 2002.
- Samples and a tailored program before you commit a single facing.
- Category growth run for you end to end: produced, tested and loaded at origin port on schedule.
Let's scale your category
Tell us your category and what you're looking for. We'll come back with a tailored program and samples, no obligation.