Football Fidgets
The single strongest piece of evidence we have: a program that didn't just launch. It sold through, at scale, in a major retailer's channel. The design characters can be customised upon request.
A toy that moved,
not just shipped
Football Fidgets is Crossmark Asia's flagship owned brand: a toy program carried through ALDI International's channels outside the US and Asia. The number that matters isn't what was ordered; it's what sold: 320,000 units moved through to shoppers.
That distinction is the whole point. Plenty of suppliers can get product onto a pallet. This is a program that earned its facings and then cleared them, the outcome a category buyer is actually underwriting.
What 320,000 units de-risks
Proven demand
The product has already found its shopper at retail scale. You're not testing whether the concept works.
Channel-tested
It cleared the standards and sell-through bar of ALDI International, a hard-discount, high-velocity environment.
A repeatable blueprint
The same planning, sourcing and QA that landed it is the process we'd run for your category.
The same four steps we'd run for you
Nothing bespoke or lucky: the program followed the path every Crossmark Asia program does.
Category scoped
The opportunity was sized against the retailer's toy and impulse category and its price architecture.
Program & samples built
A tailored assortment and physical samples were produced and signed off before any commitment.
Produced with QA
Sourced and manufactured across our China-led footprint with quality and artwork controlled in-house.
Shipped FOB, sold through
Loaded on schedule at origin, then 320,000 units moved through to shoppers.
Run the same blueprint for your category
Tell us your category and we'll scope whether a program like this fits, samples included, no obligation.