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Flagship case study

Football Fidgets

The single strongest piece of evidence we have: a program that didn't just launch. It sold through, at scale, in a major retailer's channel. The design characters can be customised upon request.

Football Fidgets gift sets staged on a stadium pitch
320,000
Units sold · ex-US & ex-Asia
Global
Retail channel · Sports, Camping & Leisure
24
Years operating · the same blueprint every program
The program

A toy that moved,
not just shipped

Football Fidgets is Crossmark Asia's flagship owned brand: a toy program carried through ALDI International's channels outside the US and Asia. The number that matters isn't what was ordered; it's what sold: 320,000 units moved through to shoppers.

That distinction is the whole point. Plenty of suppliers can get product onto a pallet. This is a program that earned its facings and then cleared them, the outcome a category buyer is actually underwriting.

The product

12 collectible players

Eight Football Fidgets gift set boxes, each with a collectible player figure and goal

Run the same blueprint for your category

Tell us your category and we'll scope whether a program like this fits, samples included, no obligation.