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The supplier behind
the programs

Crossmark Asia Limited is a vertically integrated retail supplier: one company running a product program from sourcing bench to loaded container. Here's why a buyer can trust it with category space.

One group, two
business lines

Crossmark Asia Limited (CAL) is the group parent, building and shipping retail product programs since 2002. We build and run retail product programs across two lines: own-brand hardlines (outdoor recreation, sports, BBQ and toys) and licensed garden and décor programs built on recognised IP.

Everything is coordinated in-house: planning, sourcing, quality, artwork and production, shipped FOB from origin. The point of the footprint below is simple: fewer hand-offs between you and a program that sells through.

The footprint

Four locations, one chain of responsibility

Vertically integrated across the Asia-Pacific corridor and into the EU, so sourcing, warehousing and your European entry point sit inside the same group.

Hong Kong
Group HQ

Crossmark Asia Limited: group management, commercial and program planning.

China
Sourcing office

On-the-ground sourcing, supplier management and production oversight.

Australia
Office + warehouse

Australian office and warehousing for regional distribution and support.

Germany
Crossmark Europe GmbH

CEG: the EU entity and European point of contact, able to act as EU GPSR Responsible Person for programs we ship.

Why trust us with category space

The proof, not the pitch

2 DAYS
For the licensed Bluey garden range to sell through at a major Australian & New Zealand retailer
320K+
Football Fidgets units sold through ALDI channels · own brand
7,968
Safety certificates on file · 261 audited supplier folders
5
Major licensed IP programs run
Line 01

Own-brand hardlines

Outdoor recreation, sports, BBQ and toys: brands we own and control end to end. The flagship, Football Fidgets, has sold 320,000 units globally.

See Our Brands
Line 02

Licensed garden & décor

Seasonal and everyday programs built on recognised IP: Bluey, DC Comics, Game of Thrones, Harry Potter and Looney Tunes. Recognition on the shelf, run by a supplier who has landed it before.

See licensed programs
Line 03

Sourced solutions

Have a product designed but not yet made? Our sourcing network and QC discipline take it from engineering samples to a loaded container.

Start a brief
FOB basis: Crossmark Asia's responsibility ends at origin-port loading. Import, inland freight and shelf placement remain the retailer's own logistics, so responsibility is clear on both sides from day one.

See whether we fit your category

Start with a discovery call. We'll scope your category and come back with a tailored program and real samples.

Talk to us