Flagship licensed program

Garden range

Bluey is the world's #1 preschool toys property by dollar volume, streamed in 180+ markets and named 2026 License of the Year. Proof it converts to shelf: our licensed garden range sold through a major Australian & New Zealand retailer in two days, caused a national fan frenzy and turned collectable, reselling for 4.5 times its original price.

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Seven Bluey character garden gnome statues from the licensed range, including the Bride figure, staged on outdoor garden steps

2 DAYS

From launch to full sell-through at a major Australian & New Zealand retailer

4.5x

Resale versus original price once the range turned collectable

Official figures · core range plus Christmas, Halloween & Easter

1 of 4 licensed Bluey programs · inquire to see the other three

The program

A licence that earned
its shelf space

The Bluey garden range is a licensed garden décor program: character gnome statues and decorative stakes built on Bluey and sold through a major Australian & New Zealand retailer. The measure that matters is sell-through: the range moved through the till to shoppers, at genuine retail scale, not into a warehouse.

And it isn't a single drop. The program runs as a core everyday range plus official seasonal figures for Christmas, Halloween and Easter, so the same fixture keeps earning its space across the calendar.

The launch caused a genuine fan frenzy in Australia: the range sold through in two days and turned collectable, reselling for over 4.5 times its original price. See the 7NEWS coverage

The range

Meet the range

Every figure is shown with its official licensed product name. Twelve core characters carry the everyday range: the original Tony, Hecuba, Jeremy and Meditation, the Bride and Groom wedding pair, and six more, from Gerald and French Baker to the new Obstacle Course and Tony Glasses.

Tony gnome garden statue from the Bluey range, with a red pointed hat, tan ears, brown moustache and teal shirt — Tony

Hecuba gnome garden statue from the Bluey range, with a red hat, tan ears and teal top, holding a blue ice cream — Hecuba

Jeremy gnome garden statue from the Bluey range, with a blue pointed hat, grey face and yellow shirt — Jeremy

Meditation gnome garden statue from the Bluey range, an all-grey stone-look figure seated cross-legged with eyes closed — Meditation

Gerald gnome garden statue from the Bluey range, with a red hat, tan eyebrow tufts, brown moustache and teal shirt — Gerald

Grandfather gnome garden statue from the Bluey range, with a red hat, blue-grey eyebrow tufts, grey ears and teal shirt — Grandfather

Bride gnome garden statue from the Bluey range, with a red hat under a white floral crown and veil, in a white dress — Bride

Groom gnome garden statue from the Bluey range, with a blue hat, grey face and yellow shirt with a black bow tie — Groom

French Baker gnome garden statue from the Bluey range, with a blue beret, tan eyebrows, moustache and maroon lower half — French Baker

Exercise gnome garden statue from the Bluey range, with a grey face and teal shirt, lifting a black barbell overhead — Exercise

Obstacle Course gnome garden statue from the Bluey range, with a blue pointed hat, tan ears and an orange-yellow shirt — Obstacle Course

Tony Glasses gnome garden statue from the Bluey range, with a red hat, tan ears, blue sunglasses and teal shirt — Tony Glasses

Proven across seasons

Not a one-off:
it sells across the calendar

Six official seasonal figures, a pair each for Christmas, Halloween and Easter, give the same fixture a fresh reason to sell in every seasonal window, under the same licence and the same execution.

Santa Gnome garden statue from the Bluey range, with a red Santa hat with white trim, holding a red gift sack — Santa GnomeChristmas

Jeremy Antler gnome garden statue from the Bluey range, with a blue hat, brown reindeer antlers and a red nose — Jeremy AntlerChristmas

Jeremy Halloween gnome garden statue from the Bluey range, with a grey face, a black witch hat with a green pumpkin, holding a straw broom — Jeremy HalloweenHalloween

Tony Halloween gnome garden statue from the Bluey range, with tan ears, a black witch hat with a purple pumpkin, holding a straw broom — Tony HalloweenHalloween

Gerald Easter gnome garden statue from the Bluey range, with a brown moustache, his red hat under a bunny-ear headband — Gerald EasterEaster

Jeremy Easter gnome garden statue from the Bluey range, with a grey face and his blue hat under a purple bunny-ear headband — Jeremy EasterEaster

Why this program works

Built-in demand

Bluey pulls shoppers to the fixture before a single unit is stocked: recognition no unbranded garden line can match.

Proven sell-through

Through the till, not the warehouse: the range sold through in two days and has already found its shopper at retail scale.

Licence-compliant execution

Artwork, approvals and QA run to licensor standards inside the group, from sample to loaded container.

BLUEY (word mark and character logos) are trade marks of Ludo Studio Pty Limited and are used under licence. BLUEY logo © Ludo Studio Pty Limited 2018. Licensed by BBC Studios.

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